Loop Earplugs

Generating a €1M Growth Opportunity through a CRO strategy

In 2021, Loop Earplugs joined Swanky’s Growth Accelerator Program, kicking off with a conversion rate optimisation (CRO) project leveraging on-site A/B testing. Swanky’s digital strategists identified several areas of improvement that could be quickly and effectively tested, to help Loop achieve their growth goals.

After designing a prioritised roadmap for optimisations, our team designed and tested key improvements to the user journey, and rigorously analysed the results to confirm the best approach for continued optimisation.

Check out our case study to read about how we:

• Analysed audience and customer behaviour to inform decision making
• Designed new landing pages to help customers get the information they needed to make a purchase
• Connected users with the best product for them based on a customer quiz