• 16 May 2023 · < 1 min read

Dockatot (CRO and A/B testing)

CRO is one of the services Swanky’s Growth Accelerator team provide for international brand DockATot. Our strategists analyse site performance and propose areas for improvement to boost revenue and conversion rates. Every improvement is rigorously tested to ensure a positive impact before it is rolled out across the site.

Written By
Catherine Lambert
Dockatot mother and baby

Company profile

Industry: Baby products and nursery furniture

Products: Multifunctinal baby loungers, known as “docks”.

Business Overview: Dockatot started in Sweden and expanded across Europe and to the US, with the US now representing their biggest market. They sell D2C via their own ecommerce store, as well as via third-party retailers.

Markets active in: US, UK, Europe

Project goals

  • Create more opportunities for upsell
  • Target certain customer segments more effectively
  • Increase AOV


  • CRO
  • Testing

Tech stack

  • Shopify Plus
  • JustUno
  • Okendo
  • Recharge
  • Klaviyo

Discover how Swanky’s CRO and testing strategy increased revenue per user by 86% for Dockatot.

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