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From B2B to D2C: How to Adapt When High Street Shoppers Move Online
The escalating COVID-19 pandemic is changing the way we shop, with customers flocking to the internet in their droves. Could moving from a traditional B2B wholesale model to a D2C ecommerce strategy help your brand adapt to this big shift in consumer behaviour? …Read More
Effective Calls to Action: How to Get Your Customers Clicking
Looking to turn more of your clicks into conversions? Read on to learn Swanky’s top tips for designing effective calls to action, positioning them perfectly and writing engaging CTA copy - along with some expert insights from Swanky’s Head of Optimisation, Sean Clanchy! …Read More
Ecommerce Trends 2020: What do our Experts Predict?
It’s time for a blog takeover, as different members of Team Swanky share their predictions for 2020 ecommerce trends! …Read More
How to Use Customer Segmentation to Supercharge Your KPIs
Understanding your customers’ unique wants and needs is the foundation of any successful marketing strategy. But when it comes to replacing your one-size-fits-all approach with carefully personalised, targeted content, where should you begin? Join us as we explore the what, why and how of customer segmentation, complete with expert insights from Swanky's Head of Optimisation, Sean Clanchy. …Read More
Ecommerce Spotlight: Customer Engagement with dotdigital
In today’s instalment of Ecommerce Spotlight, we chat to Justin Broomes, Strategic Ecommerce Partnerships Manager at dotdigital, for a deep dive into marketing automation and customer engagement. …Read More
How Pinterest Marketing Can Unlock The Potential Of Your Ecommerce Site
Today on the Swanky blog, we welcome Kayleigh Alexandra from MicroStartups to explore how Pinterest marketing can help take your ecommerce brand to the next level! …Read More
5 Standout Examples of Subscription Ecommerce
Today, Recharge's Marketing Manager, Chase Alderton, takes over the Swanky blog to share five standout examples of subscription ecommerce. Prepare to be inspired! …Read More
Swanky Australia Officially Launches in Toowoomba!
It’s official! Swanky Australia has launched in Toowoomba! Find out why we chose the ‘Garden City’ for our Aussie base, and how we celebrated the official opening of our swanky new office space. …Read More
What is the ROI of Personalisation?
When executed effectively, personalisation can overhaul the customer experience, boost key metrics and offer substantial commercial rewards. Here, we're exploring the different ways in which personalisation can drive ROI for your ecommerce business. …Read More
12 Christmas Marketing Ideas to Bring Festive Cheer to Your Ecommerce Store
The countdown to Christmas is on! Add some seasonal sparkle to your ecommerce store with Swanky’s Christmas marketing campaign ideas. …Read More
Ecommerce Spotlight: Site Search with Klevu
For the first instalment of our new Ecommerce Spotlight series, we’re talking ecommerce site search with our friends at Klevu. So, grab a coffee, take a pew, and let our bite-sized Q&A videos inspire your own Shopify success story! …Read More
7 Quick Tricks for Writing Ecommerce Copy That Sells
How exactly can ecommerce merchants use copy to increase conversions? Read on to find out the secret to writing web copy that sells! …Read More
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